In October 2014, aland became the sole official wellness and nutrition partner of Manchester United for China and in 2017 renewed the contrast until 2020.
In October 2014, aland became the sole official wellness and nutrition partner of Manchester United for China and in 2017 renewed the contrast until 2020.
Manchester United – worldwide renowned football club
Formed in 1878, Manchester United is the world’s most valuable football club with lots of honors and trophies including 20 League titles, 5 League Cups and 3 UEFA Champion Leagues. It has a large fan group worldwide, among which 108 million are Chinese.
Cooperation with Manchester United
In 2014, aland became the sole official wellness and nutrition partner of Manchester United in China. For the last 3 years, aland and Man Utd have been collaborating to spread the concept of lifestyle, exercise and nutrition among fans.
In 2017, with China’s increasing attention on football and the introduction of “National Fitness Plan”, aland extended its cooperation with Manchester United. aland invited sports nutritionists of Manchester United to share professional guidance and advice to sports fans on everyday life, such as fatigue alleviation and bone health; meanwhile, aland invited legendary players from Man Utd to participate in a series of marketing activities, to spread the idea of health management, and inspire people into the pursuit of a better health and life.
Tidbits about aland’s British Health Tour
